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The Five Choices of Strategy for Real Business Growth.
In this guide, former Procter & Gamble CEO A.G. Lafley and strategic advisor Roger L. Martin simplify strategy into five essential decisions. They argue that strategy is not an overly complex or theoretical exercise; instead, it is a set of concrete choices about where to play and how to win. Through real-world case studies from well-known P&G brands like Olay, Tide, and Gillette, the authors demonstrate how clear decision-making leads to sustainable competitive advantage.
By applying these five choices, business leaders, managers, and entrepreneurs can guide their organizations toward sustainable success. The book serves as a practical manual for anyone seeking to set actionable goals rather than vague mission statements. Incorporating these lessons can assist your business in moving from standard operations to establishing a strong position in your target market.
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Playing To Win: How Strategy Really Works
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Détails
- ID produit
- #393364
- Marque
- Harvard Business Review Press
- Boutique
- MABOOKO