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Inspired: How To Create Tech Products Customers Love

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Description

Livre de Marty Cagan. Langue : Anglais. ISBN : 978-1119387503. Nombre de pages : 368.

Inspired Marty Cagan is widely considered the bible of modern product management.

Core Lessons for Product Teams

Marty Cagan explains that most products fail not because of poor engineering, but because the team spent months building something that nobody wanted.

This book shifts your mindset from “project management” to “product management.” Instead of focusing on deadlines and features, you will learn to focus on outcomes and value. It is about finding the right product to build through constant experimentation and customer feedback.

Key Lessons from Silicon Valley to.

Cagan details how to staff a vibrant product organization, how to discover a product that is valuable, usable, and feasible, and how to foster a culture of innovation.

Reading Inspired Marty Cagan will give you the tools to tackle the most difficult product challenges. You will learn the roles of the product manager, the product designer, and the engineers, and how they should work together as a cohesive unit to solve problems for their users.

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Do not settle for digital copies or low-quality reprints. Invest in your career with the hardback or paperback version of Inspired Marty Cagan and join the ranks of elite product managers worldwide.

Details

Product ID
#393284
Brand
John Wiley & Sons
Store
MABOOKO
Categories
Entreprise & Management
Inspired: How To Create Tech Products Customers Love | John Wiley & Sons | Wasal