Looking to master the art of leadership and business growth in times of chaos? Great by Choice is the ultimate guide to building a resilient enterprise that thrives despite uncertainty. Written by acclaimed author Jim Collins and Morten T. Hansen, this groundbreaking book draws on nine years of rigorous research to reveal why some companies achieve monumental success while others fail in the exact same volatile environments.

Whether you are an entrepreneur starting a new venture or a corporate leader navigating market shifts, this book offers the strategic roadmap you need to lead with confidence.

In this book, Collins and Hansen debunk traditional business myths. They reveal that the most successful leaders—whom they call “10Xers”—are not necessarily more visionary or creative than their competitors. Instead, they exhibit fanatic discipline, empirical creativity, and productive paranoia. Through powerful frameworks like the “20 Mile March” and “Fire Bullets, Then Cannonballs,” you will learn how to make calculated, data-driven decisions that protect your company while driving consistent growth. Reading Great by Choice will completely transform how you approach risk management, business strategy, and leadership.