Many traditional educational materials fail because they treat learners as passive vessels for information. Julie Dirksen debunks this ineffective approach by showing you how our brains actually absorb, process, and retain knowledge. By learning how to leverage memory, capture attention, and design for habit formation, you can build impactful learning journeys that lead to real behavioral change.

Key Topics Covered in Design for How People Learn.

This book uses accessible visual metaphors, humor, and concrete real-world examples to unpack complex cognitive science. Inside, you will discover:

• The Rider and the Elephant : Understanding the cognitive tension between rational thought and emotional, visceral behavior.
• Designing for Habit : Moving beyond simple knowledge transfer to drive sustainable, long-term behavior change.
• Attention and Motivation : Techniques to hook your audience and keep them engaged, even with dry or complex topics.
• Evaluation Best Practices : How and when to test learners effectively without causing fatigue.

Don’t let your learners struggle with dry slideshows.